Others take notice of Kennedy's insights.

"’s a thought-provoking, if not groundbreaking, way to frame the new responsibilities of the business world."

—Publishers Weekly - see full review

Shapeholders offers personal, practical, and thoughtful counsel for businesspeople of today—and definitely of tomorrow. Kennedy offers seven steps to guide the development and execution of a ‘profit-plus’ strategy. A great read for business students, executives and boards, and anyone interested in business and policy.”

—Robert B. Zoellick, former president, the World Bank

“Today’s business leaders struggle to balance competing demands from many groups. Kennedy argues that business engagement with these shapeholders magnifies both economic success and social impact. Shapeholders will be appreciated by anyone in business who wants to shape the world around them as they are shaped by it.”

—Glenn Hubbard, dean and Russell L. Carson Professor of Finance and Economics, Columbia Business School, and former chairman of the Council of Economic Advisers

“At a time when public distrust of big business is worryingly high, Kennedy makes a pragmatic yet passionate case for constructive engagement with the shapeholders who have become every bit as important as shareholders in determining a company’s success.”

—Courtney Fingar, editor-in-chief, fDi Magazine, Financial Times

“Now that social and political activists have growing power to shape the fates of companies, Mark R. Kennedy is here to help, offering guidance on how to engage activists and avoid scandals.”

—Adam Grant, New York Times best-selling author of Originals and Give and Take

 “Today, shapeholders without a stake in the success of a corporation have the power to influence corporate outcomes like never before. Kennedy answers the question of how a corporation should behave in the face of activism.”

—Greg Page, former CEO, Cargill

“Kennedy’s insights suggest the intersection of activism and corporatism need not be zero-sum. Profit can be found for shapeholders, stakeholders, stockholders, and, I submit, readers.”

—Major Garrett, chief White House correspondent, CBS News

“A must-read for modern executives.”

—Steve Sanger, former CEO, General Mills

“Kennedy’s no-nonsense approach dissects one of the most vexing problems facing business today—how to engage politicians, regulators, social activists, and the media. Kennedy redefines the big debates about the role of business in the market economy.”

—Mauro F. Guillen, Dr. Felix Zandman Professor of International Management, the Wharton School, University of Pennsylvania

“An insightful and inspiring guide to how it pays to be a principled leader.”

—Christine Porath, author of Mastering Civility: A Manifesto for the Workplace

Photo credit: Tommy O'Laughlin