7StepsSeven Steps for Shapeholder Success

Based on his experiences in both the private sector and public life, Kennedy developed a framework of shapeholder engagement that takes a long-term view of the most beneficial path - Seven Steps for Shapeholder Success.

The first set of “A’s” – Align, Anticipate, and Assess – define how to be well positioned with respect to shapeholder actions.


“Shapeholders” and the "Seven Steps for Shapeholder Success" are copyrights of Mark Kennedy