Assemble Matrix 7Assemble to Win

If you either must or believe you can prevail in achieving the position you advance on an issue, it is essential to optimize the right mix of Why (Goal), What (Message), Where (Arena), Who (Coalition), How (Channel) and When (Timing).

“Shapeholders”, the "Seven Steps for Shapeholder Success", “Shapeholders Decision Matrix” and "Assemble Matrix" are copyrights of Mark Kennedy