Perception That Earns Legitimacy
Power does not endure without belief. Strategy fails without trust.
- In a globally connected and ideologically contested world, perception is not a soft asset—it is a strategic force. Nations that earn legitimacy shape the systems others adopt. Those that lose trust, lose influence—even if they retain strength.
- Mark Kennedy understands that strategic competition is a contest not only of military or economic might, but of narratives, norms, and values. Across his work in Congress, academia, and global strategy, he has advanced initiatives that demonstrate the credibility of democratic institutions and the enduring appeal of open societies.
- From revitalizing U.S. alliances and engaging regional partners to shaping global digital norms and development platforms, Kennedy has consistently worked to align American interests with shared values—earning trust through principled engagement.
Perception in the GRIPS Framework
- GRIPS defines Perception as a core pillar of national power. In an era of disinformation, contested institutions, and growing distrust of global systems, perception determines who others choose to follow—or resist.
- Perception that earns legitimacy:
- Builds influence without coercion, attracting cooperation through alignment of interests and ideals
- Strengthens coalitions by demonstrating shared benefit and principled leadership
- Counters authoritarian narratives by showing that democracies can still deliver
Explore Mark Kennedy’s Perception Impact
- Elevating American influence by directing foreign assistance to promote transparency, democratic governance, and long-term institutional resilience.
- Advancing U.S. strategic priorities by shaping international institutions and development finance standards to reflect democratic values and foster global trust.
- Deepening regional partnerships and countering coercion through strategic, economic, and diplomatic engagement with key Indo-Pacific actors.
- Promoting hemispheric collaboration to enhance economic integration, political stability, and shared prosperity in the Western Hemisphere.
- Advancing mutually beneficial ties and countering authoritarian investment by strengthening regional autonomy and U.S. credibility.
- Reinforcing the U.S.–Europe alliance through coordinated economic policy, security commitments, and defense of liberal norms.
Key Insight
“Perception is not about propaganda—it’s about performance. If the world believes democracy delivers, alliances deepen, deterrence strengthens, and global norms bend in our favor.”